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Organic search drives roughly 53% of all website traffic (BrightEdge research). Rocket gives your site a basic SEO foundation out of the box, but you need to ask it to add optimized meta tags, structured data, and sitemaps to compete for rankings. Once your site is launched, search engines can start crawling it.

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What Rocket includes by default

Every Rocket site starts with these SEO basics:
  • Clean, semantic HTML structure
  • Page titles based on your content
  • Basic meta descriptions
  • Mobile-responsive layouts, which Google uses as a ranking factor
These defaults give you a head start, but targeted optimization through meta tags and structured data is what moves rankings.

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What you can ask Rocket to add

Tell Rocket in chat what to add. Below are the most common requests.

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Optimized meta tags

Ask Rocket to generate keyword-aware meta tags for your pages:
  • Title tags that target your primary keyword
  • Meta descriptions that summarize each page for search results
  • Open Graph tags for rich previews on Facebook and LinkedIn
  • Twitter cards for previews on X (Twitter)
Add optimized meta tags to all pages. Include Open Graph tags and Twitter cards for social sharing.

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Structured data (JSON-LD)

helps search engines understand your content beyond the visible text. Ask Rocket to add schemas like:
  • Organization for your business name, logo, and contact info
  • Product for pricing, availability, and reviews
  • Article for author, publish date, and headline
  • FAQ for question-and-answer pairs surfaced directly in search results
  • Breadcrumb for navigation paths in search result display
Add JSON-LD structured data to my site. Include Organization schema on the homepage and Product schema on product pages.

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Sitemap and robots.txt

A sitemap tells search engines which pages to crawl. A robots.txt file controls which pages to exclude. 
Generate an XML sitemap and robots.txt file for my site. Allow search engines to crawl all public pages.

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Internal linking

Links between your pages help search engines discover content and help visitors find related information. Accessible markup (semantic headings, ARIA labels) also improves how well search engines parse your content. 
Add internal links between related pages on my site. Link the blog posts to relevant product pages.

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Commands

Use these slash commands from chat to audit and improve your SEO. You can find the full list of available commands in the commands reference.

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/Generate SEO Report

Analyze your codebase and generate a detailed SEO audit covering meta tags, schema validation, sitemap status, and page structure.Examples:
  • /Generate SEO Report
  • /Generate SEO Report for marketing pages

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AI search optimization (GEO)

People increasingly find information through AI search engines like Perplexity, ChatGPT, and Claude. helps your content appear as a cited source in AI-generated answers. Ask Rocket to:
  • Structure content with clear, quotable statements that AI engines can extract and cite
  • Clarify entities so AI understands what your business does and who it serves
  • Format FAQs using JSON-LD schemas for higher AI citation rates
  • Strengthen source signals that AI engines use to decide whether to cite your site
Optimize my site for AI search. Structure the content with clear, quotable statements and add FAQ schemas to improve citation rates in AI-generated answers.

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/Generate GEO And AEO Report

Analyze your codebase and generate a report on AI search readiness.Examples:
  • /Generate GEO And AEO Report
  • /Generate GEO And AEO Report for content pages

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What’s next?

Analytics

Track how your SEO improvements affect traffic and engagement.

Performance

Page speed is a Google ranking factor. Check your Core Web Vitals.

Compliance & privacy

Add cookie consent and privacy policies before your site goes live.