> ## Documentation Index > Fetch the complete documentation index at: https://dhiwisepvtltd-5e04e6a4.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Overview > How the nine Intelligence pillars organize competitor activity: each pillar watches a different dimension so Intel cards surface the signals that matter. We're temporarily pausing new Intelligence sessions while we work on improvements behind the scenes. Your existing work and data are safe. When you open a company in Intelligence, you land on its **company overview**, a unified view with an Overview tab and nine pillar tabs. Each pillar watches a different dimension of the company's public activity and surfaces Intel when something meaningful changes. Intel detected inside individual pillars flows into your [For You](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/feeds/for-you.md) and [Following](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/feeds/following.md) feeds, often combining signals from multiple pillars into a single interpreted finding. ![Company overview showing Key Insights, pillar summary cards with GTM 375 Campaigns, Traffic 2070.0m Visits, Product & technology 16 Releases, and stat row with Website 126 Changes, Social 11.8m Engagements, People 820 Hiring signals, News 183 Articles, Reviews 4.6★](https://mintlify.s3.us-west-1.amazonaws.com/dhiwisepvtltd-5e04e6a4/images/intelligence/pillars/website/company-overview-light.webp) Amazon's company overview showing the Overview tab with pillar summary cards, stat row, and Key signals section. ## Overview tab The Overview is not a separate data source. It is a cross-pillar summary that gives you a quick read before opening individual pillars. **What you see on Overview:** * **Key Insights**: an AI-generated summary of the most significant recent activity across all pillars * **Pillar summary cards**: top-level metrics with trend graphs (e.g., GTM 375 Campaigns, Traffic 2070.0m Visits, Product & technology 16 Releases) and highlighted tags for what changed recently * **Pillar stat row**: counts across every dimension at a glance: Website 126 Changes, Social 11.8m Engagements, People 820 Hiring signals, Business -, News 183 Articles, Reviews 4.6★ * **Key signals**: high-magnitude findings surfaced from individual pillars with confidence scores and expandable details **Use Overview when:** you want a quick read on "what is moving" before choosing which pillar to explore in depth. ## Sidebar navigation When you select a company in the sidebar, it expands to show all available pillar tabs. Click any pillar name to jump directly to that dimension of the company's activity. ![Sidebar showing expanded pillar navigation for a selected company](https://mintlify.s3.us-west-1.amazonaws.com/dhiwisepvtltd-5e04e6a4/images/intelligence/pillars/website/sidebar-light.webp) Selecting a company expands the sidebar to reveal all nine pillar tabs. ## Nine pillars > **[Website Intelligence](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/website.md)** > > What the company says on its own site > **[Social Media](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/social-media.md)** > > Posts, engagement, and executive activity > **[News & Media](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/news-media.md)** > > Third-party press and editorial coverage > **[GTM](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/gtm.md)** > > How the company acquires customers > **Traffic** > > Who visits and from where (Coming soon) > **[Product & Technology](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/product-technology.md)** > > What the company ships > **[People & Hiring](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/people-hiring.md)** > > Who works there and what hiring implies > **[Business & Finance](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/business-finance.md)** > > Revenue signals, funding, and partnerships > **[Reviews & Community](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/reviews-community.md)** > > What customers and the market say back ## Pillar boundary cheat sheet One real-world event can create signals in several pillars. Use this table to know where to look first. | If you are looking at… | Open this pillar | | :- | :- | | Homepage, pricing page, blog on their site | **Website Intelligence** | | Company or executive posts on social platforms | **Social Media** | | Visits, SEO rankings, channel mix | **Traffic** (Coming soon) | | Ads, campaigns, creators, DevRel | **GTM** | | Releases, GitHub, API, changelog | **Product & Technology** | | Jobs, exec moves, Glassdoor | **People & Hiring** | | Funding, pricing strategy, partnerships | **Business & Finance** | | Press, journalists, media narrative | **News & Media** | | G2, Reddit, HN, app reviews | **Reviews & Community** | | Everything at a glance | **Overview** | > [!TIP] > > Intelligence's core value is connecting signals across pillars. A pricing page change (Website) combined with enterprise sales hiring (People) and LinkedIn ads targeting IT leaders (GTM) is one story (an enterprise push) visible across three tabs simultaneously. ## Cross-pillar pattern detection Individual pillars give depth. The real Intel often emerges from patterns that span multiple dimensions: ### Escalation A signal starts in one pillar and spreads to others. For example, a blog post topic (Website) begins appearing in executive LinkedIn posts (Social), then shows up in press coverage (News). The magnitude increases as the pattern grows. ### Convergence Multiple independent signals in different pillars point toward the same strategic move: * Pricing tier added (Website) + Enterprise sales hiring (People) + Security certification page (Website) + First CIO-targeted ads (GTM) = enterprise expansion ### Divergence What a company says about itself contradicts what the market says back: * Messaging claims "fastest-growing" (Website) but review sentiment is declining (Reviews) and coverage tone turned negative (News) = narrative gap worth investigating **More cross-pillar patterns:** * **Launch detection**: Website changes + Social posts + News coverage spiking in the same window * **Strategic pivot**: Messaging shift (Website) + New department hiring (People) + Ad theme change (GTM) * **Trouble signals**: Review ratings dropping (Reviews) + Hiring freeze (People) + Media tone shifting negative (News) ## What's next > **[Website Intelligence](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/pillars/website.md)** > > Start with the most direct window into a company's strategy. > **[Best practices](https://dhiwisepvtltd-5e04e6a4.mintlify.site/intelligence/best-practices.md)** > > How to read pillars effectively and spot patterns. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.