> ## Documentation Index > Fetch the complete documentation index at: https://dhiwisepvtltd-5e04e6a4.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Mailchimp > Connect Mailchimp to Rocket.new to run email marketing campaigns, manage subscriber audiences, and trigger automations from user events in-app. Connect Mailchimp and describe the email flow you want in chat. Rocket generates the complete logic: audience management, campaign creation, automation triggers, and subscriber forms. > [!NOTE] > > Mailchimp connects via OAuth - no API keys to manage. You authorize access through Mailchimp's own login flow. Pair with [Supabase](https://dhiwisepvtltd-5e04e6a4.mintlify.site/build/connectors/supabase/overview.md) for user data and [Stripe](https://dhiwisepvtltd-5e04e6a4.mintlify.site/build/connectors/stripe.md) for purchase-triggered campaigns. ## What you can do > **Email campaigns** > > One-time or recurring campaigns to your entire audience or targeted segments. > **Audience segmentation** > > Organize contacts by behavior, tags, or custom fields and send targeted emails. > **A/B testing campaigns** > > Test different subject lines, content, or send times to optimize email performance. > **Automated drip campaigns** > > Multi-step email sequences triggered by subscriber actions or time delays. > **Signup forms and list growth** > > Embedded signup forms that automatically grow your Mailchimp audience. ## Before you connect Make sure you have a [Mailchimp account](https://mailchimp.com) with at least one audience created. Mailchimp connects via OAuth, so no API key is needed. ## Connect Mailchimp **Web Browser** You can connect from three places - all redirect to the same Mailchimp authorization page. **Option 1: From chat** Type a prompt that mentions Mailchimp - for example, `Connect Mailchimp and add an email signup form to my landing page`. Rocket detects the intent and shows a **Connect** button inline. Click it to start the authorization flow. ![Mailchimp connection prompt in the Rocket chat panel.](https://mintlify.s3.us-west-1.amazonaws.com/dhiwisepvtltd-5e04e6a4/images/build/connectors/mailchimp/web-browser/mailchimp-chat-light.webp) ![Mailchimp connection prompt in the Rocket chat panel.](https://mintlify.s3.us-west-1.amazonaws.com/dhiwisepvtltd-5e04e6a4/images/build/connectors/mailchimp/web-browser/mailchimp-chat-dark.webp) Mailchimp connection prompt in chat **Option 2: From the Connectors tab** Click the **`...`** button in the preview toolbar, then select **Connectors**. Open Connectors from the toolbar Click the **Mailchimp** card, then click **Connect**. ![Connectors panel showing the Mailchimp card with a Connect button.](https://mintlify.s3.us-west-1.amazonaws.com/dhiwisepvtltd-5e04e6a4/images/build/connectors/mailchimp/web-browser/mailchimp-connectors-tab-light.webp) ![Connectors panel showing the Mailchimp card with a Connect button.](https://mintlify.s3.us-west-1.amazonaws.com/dhiwisepvtltd-5e04e6a4/images/build/connectors/mailchimp/web-browser/mailchimp-connectors-tab-dark.webp) Mailchimp card in the Connectors panel **Option 3: From workspace Settings** > **[Workspace connectors](https://dhiwisepvtltd-5e04e6a4.mintlify.site/getting-started/workspace/connectors.md)** > > Connect once at the workspace level and it is available to all your projects. **After clicking Connect** You are redirected to Mailchimp's authorization page. Log in if prompted, review the permissions, and click **Allow** to grant Rocket access to your audiences, campaigns, and templates. ![Mailchimp OAuth authorization page asking to allow Rocket access.](https://mintlify.s3.us-west-1.amazonaws.com/dhiwisepvtltd-5e04e6a4/images/build/connectors/mailchimp/web-browser/mailchimp-authorization.webp) Mailchimp authorization page A green dot appears next to Mailchimp when the connection is active. **Disconnect** Mailchimp is connected at the workspace level - disconnecting removes access for all projects. > **[Disconnect a service](https://dhiwisepvtltd-5e04e6a4.mintlify.site/getting-started/workspace/connectors.md#disconnect-a-service)** > > Go to **Settings > Connectors** to disconnect Mailchimp. **Mobile App** Tap the **More** button in the header, then tap **Integrations**. Tap the **Mailchimp** card, then tap **Connect**. You are redirected to Mailchimp's authorization page. Log in if prompted, review the permissions, and tap **Allow** to grant Rocket access. A green dot appears next to Mailchimp when the connection is active. **Disconnect** Mailchimp is connected at the workspace level - disconnecting removes access for all projects. > **[Disconnect a service](https://dhiwisepvtltd-5e04e6a4.mintlify.site/getting-started/workspace/connectors.md#disconnect-a-service)** > > Go to **Settings > Connectors** to disconnect Mailchimp. ## Example prompts | Use case | Prompt | | - | - | | Signup form | `Add an email signup form to my footer that adds subscribers to my Mailchimp audience.` | | Welcome campaign | `Send a welcome email through Mailchimp when a new subscriber joins my audience.` | | Drip sequence | `Start a 5-email onboarding drip through Mailchimp when a user signs up, one email every 2 days.` | | Product announcement | `Send a product launch announcement to my entire Mailchimp audience with a CTA button.` | | A/B test | `Create an A/B test in Mailchimp with two subject lines. Send the winner to the full audience.` | | Segment by tag | `Tag Mailchimp subscribers as "premium" when they upgrade, and send premium-only content.` | | Birthday email | `Send a birthday discount email through Mailchimp using the subscriber's birthday field.` | | Win-back campaign | `Send a win-back email to Mailchimp subscribers who have not opened any email in 90 days.` | | Event invite | `Send an event invitation through Mailchimp with RSVP links that update a Supabase table.` | | Subscriber dashboard | `Build an admin dashboard showing total subscribers, open rates, and recent campaign stats from Mailchimp.` | ## Tips * **Mailchimp uses OAuth, not API keys.** You authorize Rocket through Mailchimp's login flow. No keys to copy or rotate. * **Free tier includes 500 contacts and 1,000 sends per month.** Automation and scheduling are not available on the free plan. Upgrade for larger audiences and features like A/B testing. * **Campaign design happens in Mailchimp.** Rocket can trigger sends and manage subscribers, but visual email template editing is best done in Mailchimp's built-in designer. * **Manage audiences in Mailchimp.** You can add subscribers through Rocket, but removing contacts, managing compliance, and editing audience settings must be done in the Mailchimp dashboard. * **One Mailchimp account per project.** Each Rocket project connects to one Mailchimp account. ## What's next? > **[Supabase](https://dhiwisepvtltd-5e04e6a4.mintlify.site/build/connectors/supabase/overview.md)** > > Store user data and sync subscriber information with your database. > **[Stripe](https://dhiwisepvtltd-5e04e6a4.mintlify.site/build/connectors/stripe.md)** > > Trigger email campaigns when users make purchases or subscribe to plans. > **[SendGrid](https://dhiwisepvtltd-5e04e6a4.mintlify.site/build/connectors/sendgrid.md)** > > Add transactional email for password resets and receipts alongside Mailchimp. > **[Google Analytics](https://dhiwisepvtltd-5e04e6a4.mintlify.site/build/connectors/google-analytics.md)** > > Track campaign-driven traffic and conversions in your analytics dashboard. 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